Jan 01 2009
Start Recruiting Now!
It’s easy to rely on a small and trusted few employees to continue your small business. But in order to grow, you need to be constantly recruiting new and talented people. Don’t wait until you need to hire before recruiting.
The most important element of any business, whether it’s a large multibillion-dollar corporation or a small home-based Internet startup, is the people. Major businesses understand that no expense should be spared on recruiting.
Jack Welch, legendary former CEO of GE, and business philosophy guru, makes this the central theme of his business coaching. He emphasizes over and over again—it’s the people that bring you success, not your strategy.
So if you have a small business, you must start recruiting now. It should be your top priority. You want to recruit the best new employees and get rid of the ones that are underperforming.
This is scary for a lot of small business managers. No one wants to have to fire someone. This fear can prevent you from actually taking the risk of hiring people. But don’t let your fears get the best of you.
Remember that recruiting is basically marketing and advertising, except that rathem/travr than trying to sell your product, you’re selling yourself to potential recruits. Place ads regularly on Craigslist and write those posts effectively. Don’t be dissuaded if you get a lot of low quality applicants. Quality comes from quantity.
So do it today. Don’t put it off. Start recruiting today. The growth and future success of your business depends on it.
Kasey Morton blogs extensively on many subjects related to small businesses, marketing, movies, and insurance matters with a particular interest in locum tenens jobs and physician assistant jobs.
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