Sep 27 2008
Authority Means More Viral Traffic
One aspect of viral internet marketing that many people tend to overlook sometimes is that the more authoritative their blog becomes then it also becomes much more viral all on it’s own. This is easy enough to understand. Technically speaking viral internet marketing is based on the principles of "word of mouth" marketing which has been around for quite some time.
When we here of people with very popular blogs such as Darren Rowse of ProBlogger, or perhaps CopyBlogger, these guys’ blogs already have a viral marketing force working for them. Since their blogs have become so popular, when people are looking around for well known bloggers to learn from, you will find people always recommending their blogs in forum and other communities as place to go and learn. This is within itself a viral mechanism at work. It’s complete "word of mouth", just as in the old typical days of a simple recommendation.
You might want to consider choosing a market carefully which has a strong future, and take the time to build it into an authority site. In due time, you can enjoy the viral marketing aspects as well.
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