Aug 30 2008
Viral Marketing And Sex
Viral marketing and sex? Hmmm, what a concept. Actually, it’s a very good concept, but maybe not in the way in which you are thinking. If we look at how much sex has been in advertizing it’s not going to take you to much to understand the concept. Basically, using sex in marketing is only an extension of what is already present in human nature. The part of nature in which we are referring to in the need for the human race to survive through pro-creation. It taps into, what is already present in our unknowing, inconscious mind.
Many tests and studies have proven that adding an element by including pictures or images of either sex, depending on your market will improve conversions of sales pages, get you more clicks, and could have quite an effect on your lead generation strategies. If we are talking about videos on You Tube, people sometimes use subtle embedded images to get create better conversions. Using sexy titles for your videos can also work marvels for your video views. If you want to kick start a viral marketing campaign, these might be some elements in which you may like to consider.